Harnessing the Power of Neon

"Whether they want to or not, people will have to look at it," is what the neon guy, Tom of Fishtail Neon told me during install. This is one of those very satisfying projects to check off the list. The neon signage for Front Bar has been months in the making and involved so many people: initial branding by Grip, a group of the Steppenwolf staff involved in the approval process, The Sign Guy Phil of Chicago Sign Systems and a number of mockups led to this facade-spanning neon. Very excited to see it lit up! Now I've got to hang around and get a good nighttime picture…





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